If you are showing a photo of your wife to your friend, and your friend asks you who is in the photo, you can answer "It is my wife.As marketers, it is our responsibility to address people respectfully and nothing is more important than simply using the correct pronouns. I should stop now, but for some completeness, there are a few times you can say (Or: He is beautiful, if it is a male cat.) (If the "it" refers to an inanimate object)īut what if "it" refers to your wife or cat? Hopefully, you have learned by now that you should say This means it usually refers to objects, not to people, animals, or other living things. It is the third person, singular, neuter pronoun. And I suspect you have similar words in your native language.) To oversimplifly, if something is close enough to touch, use "this." Otherwise, use "that." (In practice, it is a matter of the perception of the speaker. There is no clear cut rule as to "how far" away something must be to decide which word to use. So, This refers to something or someone close to you in distance, That refers to something farther away (not close to you). For instance, if your wife or cat is across the room (too far away to touch them), you can say "That is my wife, that is my cat." And if the worst building is also not very close to you, you can call it "That worst building." For instance, "This (person in the photo) is my wife."īy contrast, you use that when you refer to something that is not located close to you.
You can also say "This is" when you are looking at a photo of your wife, your cat, etc. When your wife, cat, the worst building, and the beautiful object are close to you (for instance, you can touch them with your finger). By close, let's say "within arm's reach" or close enough to touch with your finger.
This refers to someone or something that is close to you in location. (1) "This" and "That" are usually taught together.
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